Spanish hotel investment on track for a new record in 2026 — and ABIS investors are outperforming the market

Hotel investment in Spain topped €2.53 billion in the first half of 2026, a 36% jump on the €1.86 billion recorded over the same period last year, according to new figures from Cushman & Wakefield. With several large deals still working their way through the pipeline, the second half of the year could push the market past 2025's full-year record of over €4 billion.

Tourism strength remains the driver

Luis Arsuaga, Head of Capital Markets and co-lead of Cushman & Wakefield Hospitality in Spain, points to Spain's position as one of the world's most attractive destinations, fuelling investor appetite for both luxury properties and repositioning projects. He also flags the early emergence of "core plus" deals — lower-risk transactions that come with lower returns.

Broadening beyond prime assets

That last point is worth pausing on. The report notes that the best coastal properties on the market are currently delivering stable annual returns of between 5.25% and 5.75%. Investors are also broadening their search: economy hotels outside city centres and properties in secondary locations are drawing growing interest, partly because prime luxury assets in top destinations have become so expensive that returns are being squeezed.

Hotel chains are buying again

Hotel chains themselves are re-entering the buyer's seat too. Bruno Hallé, partner and co-lead of Cushman & Wakefield Hospitality in Spain, says strong tourism demand and the quality of assets now coming to market are keeping investor interest high — enough that hotel groups are shifting away from the "asset-light" model and buying property again.

Where ABIS fits in

It's a strong backdrop for the sector, but it also puts the current market return of roughly 5% into perspective. ABIS's own hotel investment projects are structured to target returns of 8–10% for investors — comfortably ahead of the 5.25–5.75% being achieved on the best coastal assets in the wider market right now.

As institutional capital chases fewer prime assets and pushes yields down, ABIS's fractional ownership model gives investors access to a segment of the market still offering meaningfully stronger returns.