Spain's Hotel Rooms Just Hit a Record €213,300 Each. Ours Are €100,000.

Spain's hotel investment market has just posted its strongest first half on record. New figures from Colliers, published this week, show that hotel investment across Spain reached €2.46 billion between January and June 2026 — a jump of 26.5% on the same period last year, and the best first-half performance ever recorded. Alongside that, the average price paid per hotel room also hit an all-time high: €213,300, more than double what it was ten years ago.

That's the market. Here's the gap: at ABIS, our fractional hotel room shares at Hotel Val do Naseiro (Hotel Lusco, Viveiro) and Hotel Nova Ruta (Vilalba) — both in Galicia — start at €100,000 per room. That's less than half the current national average.

Where the money is going, and why Galicia is different

The Colliers report shows just how selective this investment boom has become. Five-star hotels alone accounted for 51% of everything invested this year, with four-star properties adding a further 35% — in other words, the bulk of capital is chasing premium assets. Holiday destinations pulled in 60% of total investment, ahead of city hotels. And geographically, it's concentrated: the Balearics led the way with €577 million (23% of the national total), followed by the Costa del Sol (€435 million) and the Canary Islands (€363 million). Madrid and Barcelona together added a further €562 million.

Notice what's missing from that list: Galicia. While record sums are chasing hotels in the Balearics, the Costa del Sol and the Canaries, Galicia hasn't yet seen the same wave of institutional buying — and prices there haven't repriced to match. That's the opportunity.

Why Galicia

Galicia isn't a hidden market waiting to be discovered — it's a market with real, measurable demand already flowing through it:

• The Camino del Norte continues to bring growing numbers of pilgrims through Galicia every year, feeding steady footfall to towns like Vilalba that sit directly on the route.
• Xacobeo 2027 — the next Holy Year for the Camino de Santiago — is already building momentum, and Holy Years reliably drive a sharp spike in visitor numbers across the region.
• Coastal and rural tourism in Galicia is on an upward trend, echoed in broader industry data (including the STR/Cushman hotel barometer) pointing to strengthening performance across Spain's secondary destinations — precisely the kind of market Galicia sits in.
• Local workforce demand is adding a second income stream alongside tourism, with major regional projects — including nearby wind farm developments — creating steady demand for accommodation from workers, not just visitors.

Put simply: Galicia has the visitor numbers, the events calendar, and the industrial demand to support strong hotel performance — without the price tag that now comes with Spain's more fashionable coastlines.

Why now

The Colliers report makes one point clear: Spain's hotel investors are not slowing down. Gonzalo Gutiérrez, Managing Director of Hotels at Colliers, expects the second half of 2026 to bring in more than €4 billion in fresh investment, building on the best first half the market has ever recorded.

That kind of momentum tends to move in one direction: outward. As the traditional hotspots get more expensive and more competed-over, investor attention naturally starts looking for the next market offering the same fundamentals at a fairer price. Galicia is that market — and right now, it's still priced at less than half the national average per room.

At €100,000 per room, an investment in Hotel Val do Naseiro or Hotel Nova Ruta isn't just below the national average — it's a foothold in a region with genuine, growing demand, before the rest of the market catches up.

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