The city sells out. We bring the hotel.
A five-star floating hotel and event venue, berthed in the heart of the host city for the biggest weekends in world sport, music and cinema. Thousands of premium keys, ballrooms, restaurants, bars, spas and stages — delivered to the quayside, minutes from the action.
The tickets sell out in minutes. The beds sold out months ago.
Every great event outgrows the city that hosts it. Grand prix weekends, major finals, the film festivals, the golf, the great regattas, the arena tours — the demand is there, the hospitality packages fly, and then the same wall appears every single year.
- 01There are no rooms left
Your best clients are being placed an hour outside the city, in properties nobody would choose, at rates nobody enjoys explaining.
- 02Prices go through the roof
Rate gouging in event weeks destroys package margins and quietly caps how much inventory you can ever sell.
- 03Transfers eat the experience
Two hours in traffic either side of the day is the single most common complaint on every post-event survey.
- 04Nowhere to host
Sponsor dinners, partner activations, press launches and hospitality lounges are all fighting for the same three ballrooms in town.
A five-star hotel that sails to the event and berths in the middle of it.
Events Cruises is ABIS's floating hospitality programme. We charter world-class vessels, secure the berth in the host port, and hand your guests a complete resort a short transfer from the gate — beds, ballrooms, bars, restaurants, pools, spa, entertainment and 24-hour concierge, all in one place, all under one commercial agreement.
Premium keys at scale
Hundreds to thousands of cabins and suites in a single block — the fastest way to add serious five-star capacity to a sold-out city without building anything.
Venues already built in
Theatres, ballrooms, conference floors, private dining rooms, sun decks and screening rooms. Your gala, your activation, your press day — all of it aboard.
Berthed where it matters
We plan around the port, not the postcode. Many of the greatest events in Europe sit within walking or short-shuttle distance of a working cruise berth.
Everything included
Dining, entertainment, wellness and service standards are already in place from day one. No fit-out, no staffing headache, no compromise.
A purpose-built resort that arrives with the calendar and leaves when the week is done. Your guests get a five-star experience they could not book in the host city — and you get a venue you control completely.
Europe's great events, read as a chart.
We plan the year the way a captain does — by berth. These are the categories we build programmes around and the ports that serve them. Timings move; the geography does not.
You bring the audience. We bring everything else.
Five stages, one point of contact, one contract. Our charter division has been sourcing and running themed voyages since 2014 — this is the same machinery, pointed at the events calendar.
- 01
We agree the target
You tell us the event, the audience and the volume you want to serve. We identify the ports that genuinely work for it and the vessel that fits the brief.
- 02
We secure the berth and the ship
Berthing agreements, port authority relationships and vessel sourcing — held well ahead of the season, before the city ever knows it is full.
- 03
We build your product
Room-and-ticket bundles, deck takeovers, full buyouts, sponsor floors, hospitality lounges. Priced, packaged and ready to sell under your brand or ours.
- 04
We run the event
Programming, talent, F&B, security, transfers, guest services and on-ship execution. Our team is aboard for the duration. Nothing is subcontracted and forgotten.
- 05
We do it again next season
The ship repositions, the audience returns, and the relationship compounds. This is a programme, not a one-off.
A hotel takeover you can move, and a venue you actually control.
A themed charter is materially cheaper than taking over a five-star hotel, and it gives you something no hotel can: total control of the environment, the programming, the branding and the guest journey from the moment they step aboard.
All-inclusive by nature
Rooms, dining, entertainment and facilities in one price. Guests perceive far greater value — and you stop losing margin to third-party rate cards.
Your world, end to end
Every screen, every stage, every surface is yours to brand. Sponsors get real estate they cannot buy anywhere else in the host city.
The event becomes a holiday
Add ports either side and a single match day turns into a week-long premium trip. Higher spend, longer stay, far better story.
Inventory you can bank
Contracted capacity, locked pricing, predictable logistics. Sell with confidence twelve months out instead of chasing allocations.
Our partners get access to some of the finest ships afloat — the scale, the standards and the name recognition that turn a good package into an unmissable one.
Built for the companies that already own the audience.
We are not trying to sell tickets against you. We are the accommodation and venue layer that makes your existing product bigger, better and easier to deliver — and we would rather build it with you than around you.
Official accommodation partner
We become the recommended stay for your event. Your package, our keys, one seamless booking path for the guest.
Bundled packages
Ticket, hospitality and cabin sold as one product under your brand. Higher basket, better retention, cleaner logistics.
Deck & whole-ship buyouts
Private capacity for teams, sponsors, federations and VIP programmes. A closed environment when discretion matters.
Venue & activation hire
Ballrooms, theatres and decks for launches, dinners, awards, press and fan zones — in the host city, on the water, when nothing else is available.
The berth gets booked long before the fixture list does.
Whether you run an event, sell the hospitality around one, or sponsor it — tell us what you are trying to solve and we will come back with the ports, the vessel and the numbers. Early conversations get the best berths, and the best berths are what make this work.
